4.9★ / 1,087 reputation. Site's holding you back.
A 16.9 s mobile load and a few gaps are leaving easy wins on the table.
bestsmile.us has genuine authority — 4.9★ / 1,087 on Google (1087 reviews, verified). Overall audit health is 70/100 (grade C). The drag isn't reputation, it's the site: no H1, missing security headers, plus a 16.9 s mobile load.
Domain: bestsmile.us · Business: Cosmetic & implant dentistry · Pembroke Pines + Miramar, FL · Dr. Laura Gonzalez · Service area: Pembroke Pines / Miramar, FL (954)
Read this if nothing else.
Real reputation (4.9★ / 1,087), held back mostly by site speed and missing security/schema. Most fixes are quick.
HTTPS enabled with a valid certificate
Verified strength — keep it.
Strong SEO fundamentals (92/100 Lighthouse)
Verified strength — keep it.
Add a Strict-Transport-Security (HSTS) header
Flagged in the live security/SEO scan.
Add a Content-Security-Policy with script-src restrictions
Flagged in the live security/SEO scan.
Fix these first.
| # | Action | Why it matters | Effort |
|---|---|---|---|
| 1 | Add a Strict-Transport-Security (HSTS) header | Flagged by the live scan as a top fix. | 15 min–2 hr |
| 2 | Add a Content-Security-Policy with script-src restrictions | Flagged by the live scan as a top fix. | 15 min–2 hr |
| 3 | Add a single descriptive H1 to the homepage | Flagged by the live scan as a top fix. | 15 min–2 hr |
| 4 | Allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot) in robots.txt | Flagged by the live scan as a top fix. | 15 min–2 hr |
What the live HTML actually says.
Live HTML pulled from bestsmile.us on 2026-06-09. Server: · PHP/7.4.33 · WordPress + Yoast. Below: what we observed in the rendered DOM.
Stack detected
| Server | — |
| Backend | PHP/7.4.33 |
| CMS | WordPress |
| SSL valid | True |
| Sitemap | no real XML |
| robots.txt | 200 |
No H1 tag on the homepage
H1 is Google's strongest single on-page topical signal; the homepage emits none.
evidence: grep '<h1' on fetched HTML → 0 matches
139 script tags on the homepage
Unusually high — page-builder, analytics, chat, and ad scripts compound load time.
evidence: count('<script') on live HTML = 139
Missing security headers
Security category scored 30/100. Missing: HSTS, Content-Security-Policy.
evidence: response header scan
Performance, measured.
Lighthouse mobile lab data, captured 2026-06-09. Google's Good zone: LCP <2.5s, FCP <1.8s, CLS <0.1, TBT <200ms.
Lighthouse performance 51/100, LCP 16.9 s
Lighthouse performance 51/100; LCP 16.9 s on mobile. Mobile Lighthouse performance 51/100.
What Google can read about you.
Detected JSON-LD types on the homepage: AggregateRating, BreadcrumbList, Dentist, EntryPoint, ListItem, Organization, PostalAddress, PropertyValueSpecification, ReadAction, SearchAction, WebPage, WebSite.
LocalBusiness schema present.
Are you findable by ChatGPT, Perplexity, Google AI Overviews?
As of 2026, 22% of all search queries route through an AI surface. Visibility there is now a measurable revenue lever.
robots.txt: AI crawler access
robots.txt does not explicitly name any of the standard AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, …). Conservative crawlers default to skipping.
llms.txt: citation hygiene file
No llms.txt found (returns None). Optional citation-hygiene file for LLM crawlers.
How your business appears in local search.
Google Business Profile: 4.9★ / 1,087 (Google — Pembroke Pines (563) + Miramar (524), verified).
LocalBusiness schema present. Verified Google rating 4.9★ / 1,087 across 1087 reviews (DataForSEO).
The order to do this work in.
Ranked by impact divided by effort. Estimates assume a competent WordPress developer.
| # | Action | Effort | Impact |
|---|---|---|---|
| 1 | Add a Strict-Transport-Security (HSTS) header | 15 min–2 hr | High |
| 2 | Add a Content-Security-Policy with script-src restrictions | 15 min–2 hr | High |
| 3 | Add a single descriptive H1 to the homepage | 15 min–2 hr | High |
| 4 | Allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot) in robots.txt | 15 min–2 hr | High |