Audit captured 2026-06-09

4.9★ / 1,087 reputation. Site's holding you back.
A 16.9 s mobile load and a few gaps are leaving easy wins on the table.

bestsmile.us has genuine authority — 4.9★ / 1,087 on Google (1087 reviews, verified). Overall audit health is 70/100 (grade C). The drag isn't reputation, it's the site: no H1, missing security headers, plus a 16.9 s mobile load.

Lighthouse Performance (mobile)
51Needs work
Largest Contentful Paint
16.9 sPoor — Good = <2.5s
Schema status
PresentLocalBusiness + AggregateRating
Off-site authority
4.9★ / 1,087Google — Pembroke Pines (563) + Miramar (524), verified

Domain: bestsmile.us · Business: Cosmetic & implant dentistry · Pembroke Pines + Miramar, FL · Dr. Laura Gonzalez · Service area: Pembroke Pines / Miramar, FL (954)

Scope: This audit covers your homepage only. Service pages, blog posts, and location pages were not crawled in this pass and may have additional findings. Recommended next step if you engage: a full per-page sweep.
70
Overall SEO Health
Needs work — meaningful gaps
SEO Basics
92
Content Quality
73
Mobile UX
51
Page Speed / CWV
51
Security
30
Local SEO
100
Social Presence
100
Accessibility
89
01 · TL;DR

Read this if nothing else.

Real reputation (4.9★ / 1,087), held back mostly by site speed and missing security/schema. Most fixes are quick.

HTTPS enabled with a valid certificate

Verified strength — keep it.

Strong SEO fundamentals (92/100 Lighthouse)

Verified strength — keep it.

!

Add a Strict-Transport-Security (HSTS) header

Flagged in the live security/SEO scan.

!

Add a Content-Security-Policy with script-src restrictions

Flagged in the live security/SEO scan.

02 · Top must-do this week

Fix these first.

Priority order. In this sequence.

Ordered by the live scan's severity.

#ActionWhy it mattersEffort
1Add a Strict-Transport-Security (HSTS) header Flagged by the live scan as a top fix.15 min–2 hr
2Add a Content-Security-Policy with script-src restrictions Flagged by the live scan as a top fix.15 min–2 hr
3Add a single descriptive H1 to the homepage Flagged by the live scan as a top fix.15 min–2 hr
4Allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot) in robots.txt Flagged by the live scan as a top fix.15 min–2 hr
03 · Technical SEO

What the live HTML actually says.

Live HTML pulled from bestsmile.us on 2026-06-09. Server: · PHP/7.4.33 · WordPress + Yoast. Below: what we observed in the rendered DOM.

Stack detected

Server
BackendPHP/7.4.33
CMSWordPress
SSL validTrue
Sitemapno real XML
robots.txt200
01 CRIT

No H1 tag on the homepage

H1 is Google's strongest single on-page topical signal; the homepage emits none.

evidence: grep '<h1' on fetched HTML → 0 matches

Fix: Add one descriptive H1 to the hero.
02 WARN

139 script tags on the homepage

Unusually high — page-builder, analytics, chat, and ad scripts compound load time.

evidence: count('<script') on live HTML = 139

Fix: Defer/async non-critical; remove unused widgets.
03 CRIT

Missing security headers

Security category scored 30/100. Missing: HSTS, Content-Security-Policy.

evidence: response header scan

Fix: Add HSTS + a script-src CSP. Add a Strict-Transport-Security (HSTS) header; Add a Content-Security-Policy with script-src restrictions; Add a single descriptive H1 to the homepage
04 · Performance / Core Web Vitals

Performance, measured.

Lighthouse mobile lab data, captured 2026-06-09. Google's Good zone: LCP <2.5s, FCP <1.8s, CLS <0.1, TBT <200ms.

51
Lighthouse Score
16.9 s
LCP
0.083
CLS

Lighthouse performance 51/100, LCP 16.9 s

Lighthouse performance 51/100; LCP 16.9 s on mobile. Mobile Lighthouse performance 51/100.

05 · Structured data (Schema.org)

What Google can read about you.

Detected JSON-LD types on the homepage: AggregateRating, BreadcrumbList, Dentist, EntryPoint, ListItem, Organization, PostalAddress, PropertyValueSpecification, ReadAction, SearchAction, WebPage, WebSite.

LocalBusiness schema present.

07 · Local SEO

How your business appears in local search.

Google Business Profile: 4.9★ / 1,087 (Google — Pembroke Pines (563) + Miramar (524), verified).

LocalBusiness schema present. Verified Google rating 4.9★ / 1,087 across 1087 reviews (DataForSEO).

08 · Prioritized roadmap

The order to do this work in.

Ranked by impact divided by effort. Estimates assume a competent WordPress developer.

#ActionEffortImpact
1Add a Strict-Transport-Security (HSTS) header15 min–2 hrHigh
2Add a Content-Security-Policy with script-src restrictions15 min–2 hrHigh
3Add a single descriptive H1 to the homepage15 min–2 hrHigh
4Allow AI crawlers (GPTBot, ClaudeBot, PerplexityBot) in robots.txt15 min–2 hrHigh